Keywords are the words and phrases your target audience will use in a search engine to find your service or product. They may differ hugely from the terms you use within your industry. With search engines increasingly generating massive amounts of local and national business, they are becoming extremely important.
This extends to covering the plural versions of words, variations, misspelling and even those that have little use. Our marketing team are experts at finding the low cost vs. high return opportunities in web promotion.
The holy grail for any business is to understand its customers and consumers, whether this be for their relationship with them offline, in the real world or online, on the internet. Often, there is more than one group to consider. Each reaching the buying decision with different encouragement.
How we can help:
Finding the right keywords
Using your keywords effectively
Search engines are purely driven by keywords. They react to the users
search words and phrases.
Your keywords can also be used within domain names that are chosen for marketing and advertising reasons. Web users will often be more inclined to visit a site that's web address focuses on their needs.You may check whether your preferred domain name is available here.
Our experts are able to establish which keywords your most successful competitors are using in order to enhance your efforts.
What to do next
Either as a current client or a new one, we are on hand to help you attract your current and future customers to your website, it's all part of the service.
Contact us on 0845 330 2550 to discuss how much business is passing you by.
Being spot on
If your site fails to include the exact terms your customers need, it will lose you money.
We can combine our Web departments "manage your own site" Content Management System with other parts of your business