Making sure your site includes all the right content and is built to accommodate search engines cannot solely determine how successful it is.
Promoting your website, and the products and the services it offers, is essential.
Providing you are proud of your website, your current clients are likely to be aware of its existence. In addition to this traffic, other visitors can be generated by promoting your site and its offering to the world via newsletters and email.
Separate messages can contain information targeted at existing customers, as part of your efforts to build relationships and promote new offers and products.
Who To Target
Initially we would help you analyse your relationship with your current clientele. This would establish whether you only deal with them reactively, in response to their approach.
If it is the case then there may be various opportunities to communicate information they will value. Messages that highlight new additions to your website's help, advice and support elements for instance, or new products and services they have been asking for.
Whilst it's not always advisable to blanket recipients blindly, the low cost and ease of this form of communication means that reaching a new target audience, via a company with whom they mix, has become economically viable.
Such, often low cost, opt-in lists can generate a great return for firms, small and large, especially if the message is appropriate and captivating. Check out our 200 tips to marketing here.
What We Can Do
Our web and graphics personnel can help you manage your email marketing.
Whilst a newsletter feature, which enables clients to send targeted emails to different customer groups, is included within our website solutions, more advanced messages can be designed on request. These can be periodic, seasonal or just "one-off" messages. Our prices
If you would like to discuss the opportunities available and the ways in which you could build trust and loyalty using more communication, we are at your service on 0845 345 2572
Spreading the word
Waiting to be approached is not enough, proactively service your customers needs before your competitors do.